PITB Launches The Project 'Herself' To Promote Female Freelancers

The Punjab Information Technology Board PITB initiated a project by the name of “HERSELF” to create awareness about the use of information technology among the females of Pakistan. It aims to encourage women to learn and earn using the knowledge and know-how of information technology. The project will provide some IT based training to the female sector of Pakistan to help them use freelancing as a tool for their self-sustainment and earning independent lives.

The launching ceremony of “Herself” was held in the Arfa Technology Park, Lahore. The Chairman PITB, Dr. Umar Saif graced the auspicious ceremony along with other notable personalities like Ms. Musarat Misbah from Depilex Smileagain Foundation, Ms. Seema Aziz of Care Foundation, Ms. Nadia Jamil of Empty Space, Ms. Sara Gillani of Tech Hub Connect.

The project “Herself” aims to provide the knowledge about necessary tools and techniques of freelancing to the females to make them more productive and creative. They can earn enough through learning about the use of information technology and freelancing. Women make up for almost half of the population and their participation in the workforce can make a significant difference to our economic growth.

While addressing the audience, Dr. Umar Saif expressed his views that the project “Herself” is a platform for providing leadership skills to the women and making them a productive part of the economy. All across the world in developed economies, females work side by side with men in every field of life.

Unfortunately, in Pakistan, there is low female participation in the workforce and there is almost no gender diversity in workplace in our country. Ms. Sara Gillani pointed out the fact that there are over 100 startup ideas launched at the Plan9-PITB’s Tech Incubator, out of which only 14% are started by women entrepreneurs. Further, she mentioned that only ten female freelancers are working at Tech Hub Connect out of a total of 500 freelancers.

Ms. Misbah, Ms. Seema, and Ms. Nadia also expressed their views focusing on the importance of the issue and hoping for the positive outcome of the project “Herself.”


Saman Fawad is a professional content and creative writer, She is an MBA and loves to write about technology, startups, and business articles. She can be reached at samanfawad88@gmail.com

Courtesy www.techmag.pk